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Table of Contents
- Sponsor
- Member Update
- New Programs
- Special Promotions
- Events
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Happy New Year and we hope everyone has a prosperous and safe 2007. Welcome to the Marinalife Member E-Newsletter. We appreciate your on-going support as a partner of Marinalife.
Over the last year the Marinalife team has worked very hard to continue expanding how we put your business in front of the active boating community. The launch of the newly designed Marinalife magazine this fall was a very exciting time for us. It gave us the opportunity to create a very special yachting lifestyle magazine that has even more stories about featured destinations, restaurants to visit while cruising, sportfishing information, recipes, and the partner discount listings. The expansion of the magazine allows us to reach even more active boaters. We also continue to expand the Marinalife web site including very targeted ways to get you in front of boaters. Please see a list below of the marketing tools available to your business.
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| This Month's Sponsor |
Weather Routing Incorporated
Marinalife is excited to announce a partnership with Weather Routing Inc., the world leader in providing forecasts and route planning for private yachts and marinas. As part of the partnership, all Marinalife partner marinas will receive a 2-week free trial of WRI forecast services for marinas. .
WRI forecasts are customized to each marina's specific needs based on location and geographical features. Our goal is to keep the marina fully aware of any weather system that could impact their vicinity. These forecasts are designed to be used by both guests and the employees to plan their daily activities. We can advise when it is best to perform daily job duties in port and, if bad weather is apparent, when it is best to delay or manage marina procedures accordingly. A sample of a marina forecast can be viewed here:
www.wriwx.com/marina/sample_forecast.pdf.
WRI also offers tropical surveillance, where if a client is potentially going to be affected by a tropical system within 72 hours their computer system will automatically send an alert message to the vessel via email.
For more information, please visit:
www.wriwx.com
or call 518-798-1110.
Special for Marinalife Members:
One free WRI forecast for boaters
10% off WRI forecast rates
2-week free trial of WRI forecast services for marinas.
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| Member Update |
Announcing the debut of the enhanced Marinalife Magazine
The Marinalife Magazine has been taken to a whole new level with a sophisticated new look and enhanced lifestyle content. We are excited that we could bring you an expanded magazine with more articles that cater to the cruising lifestyle including where to dine, cruise, fish, and much more. The new magazine is unique and geared exclusively for the lifestyle of the yachting community. The magazine also allows boaters to research the many great discounts their Marinalife membership brings. The Winter 2007 edition will be mailed to you in early January. Please let us know if you would like additional copies to distribute at your business.
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Marinalife Marketing Tools
Marinalife offers several direct marketing opportunities for marine related businesses to get in front of active boaters. The combination of print advertising with online
promotion and editorial space, makes the Marinalife marketing package the most comprehensive and cost effective way to reach your customers.
Please contact us at sales@marinalife.com to find out more.
The marketing tools available to you are:
- Advertising in the The Marinalife Magazine: A unique and targeted marketing opportunity to directly reach the active yachting community. The Magazine is directly mailed to boaters who all own boats and actively use their boats.
- Advertorial in the Marinalife Magazine: Includes a 2-page featured article about your property or marina group.
- Web Promotion: This includes banner advertising; direct referrals for short and long-term dockage, slips for sale/lease, and club memberships; featured property on the Marinalife home page, featured listing on the web site, newsletter sponsorships and promotions, targeted e-mail campaigns, and more.
- Direct mail: Your company brochure or special insert can be included with the mailing of the Marinalife Magazine
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New Marinalife Membership Card
In early 2007, we will be rolling out a new look for the Marinalife membership card. The new cards will be distributed to members throughout the year. Please let your staff know about the new card design.
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New York National Boat Show - December 30, 2006 - January 7, 2007
Marinalife is exhibiting at the New York National Boat Show. If you are going to the show please stop by our booth to say hello. Our booth is #1238.
For more information about the show visit:
www.newyorkboatshow.com.
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Miami International Boat Show - February 15 - 19, 2007
Marinalife is exhibiting at the Miami International Boat Show. If you are going to the show please stop by our booth to say hello. Our booth is #1969.
For more information about the show visit:
www.miamiboatshow.com.
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| New Programs |
New...Create Your Own Cruise
Marinalife announces the launch of a new feature that allows members to create their own customized itinerary by using the Customized Cruise Planning tool. The cruise is customized for your specific trip and once all of the marinas are entered for your cruise, reservations can be made for all of the legs with one simple click. You can even download the cruise to an excel spread sheet for easy viewing and reference. Premiere Plus, Platinum, Sportfishlife, and Diamond members can access this feature called "Create Your Own Cruise" through the Travel Planning or Reservations drop down menus.
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New...Atlantic Cruising Club (ACC) Full Marina Reports
Marinalife and Atlantic Cruising Clubs have joined forces to be able to offer Marinalife members the full ACC marina reports which provide a bell rating and a full review on thousands of marinas. This new feature is now available to members and is accessible through the marina reservation and locator feature.
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New...Pre-Planned Cruise Itineraries for new regions
Marinalife has recently added several new pre-planned cruise itineraries for the West Coast, Mexico, Central America, the Great Lakes, the Caribbean and there are more to come. This is in addition to the Great Loop, ICW, Bahamas, Chesapeake Bay, Long Island and more.
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New...Mileage Calculator
Now when you take advantage of the pre-planned cruise itinerary's (cruise templates) you can also get mileage information for each leg (includes: statute and nautical miles and kilometers). Also soon you will be able to obtain mileage information between any two marinas when we launch our mileage calculator. All of the mileage data provided is automatically generated based on GPS data and offers line of sight mileage only (as the crow flies).
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