Welcome
A newsletter designed specifically for marinas
In our 10th year Marinalife is still the only company to provide
boaters the most comprehensive web site for information and travel
services as well as the only marina reservation system. Marinalife.com
is the most visited marina web-site, which allows us to track boater
habits, communicate directly with active boaters and collect data on
boater trends. Marinalife has processed over 70,000 dockage
reservations and with all of the knowledge and data we gather we are
able to share information through our quarterly trade newsletter. In
this second issue of the Marinalife Trade newsletter we will address
"Staycations" and offer tips on how to increase revenue by keeping up
with boater trends.
Once again thank you for your continued support
and feedback is always welcome! Email info@marinalife.com with suggestions/comments.
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Free Marina Portal
Marinalife.com provides boaters information on every marina in the US, Bahamas, Caribbean, Central America and Canada.
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We now offer you access to your own
Marina Portal which helps you promote
your marina to active boaters at no cost.
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Through this portal you can update current information, add a photo, add detailed information on your marina, post
fuel prices, and much more. We encourage you to take advantage of this free marketing tool through the most visited
marina website. Login to your Marina Portal or call us for your user name and password 410-752-0505 ex 1000
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From the Concierge Desk
Straight from the Marinalife offices: we summarize feedback from boaters and industry trends.
The
Marinalife staff has been busier than ever. With fuel prices holding at
reasonable prices, we are hearing from our members that if they own a
boat they are going to use it. In the last newsletter we talked about
"staycations" where boaters are using their boats as a "getaway" and to
spend quality time with their family.
With the age of the Internet, most boaters are planning and researching
marinas on the web. This trend allows Marinalife.com to gather
important information about:
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Where people are boating
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How long they are staying
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How often they use their vessel
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What the boater is looking for when reserving dockage
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What
boaters think about their stay at a marina (from user reviews that are
posted on Marinalife.com after their stay at a marina & through
monthly surveys).
Marinalife will be sharing this information
with you in hopes thatit will help increase your bottom line.Marinalife also provides the boaters with a monthly newsletter and quarterly
lifestyle magazine focused on marinas, destinations, cruising stories,
and the lifestyle of boating.
Last newsletter we talked about "staycations" where boaters are using their boats as a "getaway" and to spend quality time with their family.Well, boaters and the marine industry alike continue to agree that in a down economy this is the up and coming boating norm.See our Marketing Tips to find out how to use this new trend to increase revenue.
Reservation Trends:
- Marinalife reservations are upmore than 25% this summer compared to last summer
- Average stayis up from an average of 2 nights to 3 nights
- Top five recent reservation destinations
- Nantucket, MA
- Newport, RI
- St. Michaels, MD
- Sag Harbor, NY
- Baltimore, MD
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Events
Looking Ahead: National Marina Day -
August 8, 2009
National Marina Day is meant to celebrate the rich history of the marine industry but also celebrate the communities, groups, leaders, and business owners and employees that allow the marine industry to prosper. National Marina Day can also be used to highlight your business contribution to the recreational marine industry through events such as: open houses, speeches and luncheons. Visit the National Marina Day Website at http://www.marinaassociation.org/nmd/ or contact AMI at 866-367-6622, or email info@MarinaAssociation.org for more information.
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Marketing Tips
Tools and resources to help you promote your marina.
In tough economic times businesses should look at alternative ways to generate revenue.So how can your marina take advantage of this new "Staycation" trend?
1. Offer multiple discounts and incentives such as:night discounts like "Stay 2 nights get the 3rd free"or a free $20 gift certificate to the onsite restaurant or bar
for boaters staying 2 or more nights.
2. Don't forget to provide weekday
and weekendactivities that will encourage boaters to stay for the night.
3. Highlight
special promotions and events through blogs, your marina website, and
definitely on Marinalife!Marinas that choose to upgrade their marina
listings for only $59.99 for 3 months can publicize their events
through their marina profile! Upgraded marina listings can also promote
special offers to boaters through our e-alerts.
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Upgrade your Marina Listing TODAY!
3 affordable web upgrade packages starting
at only$59.99!
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Trump Marina
Harborage Marina
